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The Pineola Featured in Carolina Mountain Living Magazine!

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At the intersection of NC Hwy 181 and US HWY 221 is the small community of Pineola. With multiple routes to the Blue Ridge Parkway and Grandfather Mountain nearby, this surprisingly dynamic community is home to several very vital businesses, plus a Post Office and thehistoric 100-plus-year-old Pineola Presbyterian Church. All of these enterprises are nestled within a small, three-mile radius.And one of the most vital of those is a unique lodging, camping, gifting, “watering hole” and local get-together attractioncalled The Pineola. Billed as “Your Next Mountain Getaway,” it really is a surprisingly all-inclusive destination retreat for tourists, campers, shoppers, thirsty socializers, live music lovers, special event gatherers and, of course, weary travelers looking for an authentic mountain lodging atmosphere complete with all the modern conveniences and creative accommodations. 


Originally built in early 1900, The Pineola has had an illustrious and impactful influence on the history and development of the whole Pineola, Linville Land Harbor, and Linville area. Today, new owners“CJ” and “MJ” (Carolyn and Mark) Johnson are continually building upon this century-old hospitality legacy with upgraded accommodations and special guest features to create an elevated guest experience...all while maintaining its heritage of authentic mountain charm. The Johnsons officially took over ThePineola in mid-February 2021 and have been busy enhancing the facility and services ever since. 


Visiting customers and locals are warmly greeted by a spacious and updated “welcoming” lounge and taproom featuring a variety of wines, beers and even ciders. The tap room—operated by co-owners, Alan Johnson and Danny Childress—is a major hub for socializing and live music. The moment you breeze in, you’ll immediately notice the extensive tap room bar on the left wall featuring truly impressive handmade pine bar tops artfully crafted by Danny Childress. The spacious bar is a magnet for drawing patrons to pause, refresh and linger over cheerful conversations while enjoying their favorite beverage.


As for the live music? It really doesn’t get any better! High Country band legends The Johnson Brothers—featuring the aforementioned Alan Johnson—are often in the musical spotlight. Johnson has graced the stage of the Grand Ole Opry joined by stars like Lorrie Morgan and playing alongside famous names like Pam Tillis, Doug Stone, Terry Clark and David Kersh. So, it’s obvious to customers that the “musical bar” is already set pretty high. On top of that, this is Alan Johnson’s dream come true, “Having a bar of my own and being able to play and feature live music has always been a dream of mine,” said Johnson. “So, when my friend, Danny, was offered the opportunity by MJ to take over The Pineola Taproom, I was all in,” he added.

Adjacent rooms to the Lounge include the Lodge’s check-in desk, the Bear Room, the Ski Room and the Pine Room (for quieter gatherings, conversations and board games), the “Beer Cave” for packaged beer to go, and—opening by this summer—a complete gift and crafts shop, Acorn Cabin Gifts.


Outside is the adjoining “Party Deck” with three firepits ideal for family reunions, weddings, group socializing and live music. Off deck is the recreation lawn featuring three pickleball courts, a basketball court, a 3-hole disc golf course, lawn games, cornhole, picnic tables, and walking trails for use by all guests and patrons.


And, of course, there’s virtually every style of lodging you might prefer. Along with the main Lodge’s fully appointed guest rooms, there are six comfy mountain cabins, “Glamping” sites, an RV Park, a treehouse, a tiny house, and tent camping sites with nearby restrooms and showers. As owners “CJ” and “MJ” Johnson are happy to note, “Whether you are looking for a traditional lodge experience, feeling the mountain cabin vibe, or have your own home on wheels, we have a place for you!”


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